Privacy Policy

Effective Date: January 1, 2008

The Circus World Museum Foundation values the users of our website (the “Website”). Your privacy and trust are very important to us. We recognize that you may be concerned about our collection, use, and disclosure of the personally identifiable information (“Personal Information”) that we collect when you use the Website and the services offered on the Website. This Privacy Policy describes the information that we collect from you, how we collect this information, and what we do with it after we collect it. By using the Website you are accepting the practices described in this Privacy Policy. If you have any questions or comments regarding this Privacy Policy, please contact us at

What Types of Information Does the Circus World Museum Foundation Collect From Me?

Personal Information. We collect Personal Information that you provide to us, such as your name, mailing address, phone number, and e-mail address. We collect credit card and financial information to complete sales transactions.

Non-Personal Information. We also collect non-personal information from you, such as your browser type, the URL of the previous website you visited, your ISP, operating system, and your Internet protocol (IP) Address (“Non-Personal Information”). Non-Personal Information cannot be easily used to personally identify you.

How and When Does the Circus World Museum Foundation Collect This Information?

Providing Information to Us. We collect Personal Information from you when you provide it to us. For example, if you purchase a product sold through our website, we may collect your name, mailing address, telephone number, credit card number, and e-mail address. If you sign up to receive a newsletter, we will collect your e-mail address.

Communications With Us. If you communicate with us regarding the Website, we will collect any information that you provide to us in any such communication.

Analytic and Reporting Technologies. Like the operators of most websites, we use analytic and reporting technologies to record Non-Personal Information such as Internet domain and host names, Internet protocol (IP) addresses, browser software, operating system types, clickstream patterns, and the dates and times that the Website is accessed.

How Does the Circus World Museum Foundation Use My Information?

Personal Information. We use Personal Information primarily for our own internal purposes, such as providing, maintaining, evaluating, and improving Circus World Museum services and the Website, fulfilling requests for information, producing and shipping the products that you order, and providing customer support. For example, if you purchase a product on our Website, we will use the information that you provide us to communicate with you about your purchase and any subsequent transactions. Similarly, if you sign up to receive a Circus World Museum Foundation newsletter, we will use the e-mail address you provide to send you the newsletters.

Non-Personal Information. We use Non-Personal Information to track the use of the Website and for other internal purposes, such as providing, maintaining, evaluating, and improving the Circus World Website.

When Will the Circus World Museum Foundation Disclose My Information to Third Parties?

Disclosure of Personal Information. We do not disclose Personal Information to third parties, unless required to do so by State of Wisconsin or Federal Law.

Disclosure of Non-Personal Information. We do not disclose Non-Personal Information, in aggregate form, to third parties.

What About Cookies?

A cookie is a small file placed on the hard drive of your computer. Most websites use cookies. We use cookies to provide you with a more personalized user experience and to allow you to login to the WHS Online Store. Cookies used by Circus World Museum Foundation are not linked to Personal Information.

How Can I Review and Make Changes to My Personal Information?

You can obtain a copy of and request that we correct errors in your Personal Information by emailing us at For your protection, you will be required to provide proof of your identity to obtain a copy of your Personal Information.


If you choose to use our referral service to tell a friend about the Website, we will ask you for your friend’s name and e-mail address. We will automatically send your friend a one-time e-mail inviting him or her to visit the Website. We do not store this information.


The security of your Personal Information is important to us. When you enter sensitive information such as a credit card number order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Third-Party Sites

The Site contains links to other web sites. The Circus World Museum Foundation is not responsible for the privacy practices or the content of these other web sites. Customers and visitors will need to check the policy statement of these others web sites to understand their policies.

What About Children’s Privacy?

The Circus World Museum Foundation collects, but does not store, limited information from children as a part of the various online educational games. This information is not stored, saved, or shared in any way.

Can I Opt-Out From Receiving Communications From Circus World Museum Foundation?

If you no longer wish to receive our newsletters and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at

Does the Circus World Museum Foundation Ever Make Changes to its Privacy Policy?

The Circus World Museum Foundation reserves the right to change the policy on use of information collected. You may direct any privacy policy questions to